A brand like ours wouldn’t exist if it weren’t for its customers. Our environmental credentials, too, mean nothing without our customers’ actions. We rely on people like you. In most of our products’ life cycles the major environmental impact doesn’t happen during manufacture, and it doesn’t happen at the end of life: it happens when you, the customer, owns it. How you wash it, dry it, care for it, and how long you use a product for, make huge differences to the environmental impact of that product.

A broken zip can spell disaster: halfway up a big route isn’t the time to find out your jacket won’t close. Broken zips are one of the leading causes of garment failure. Keeping zips working is all about prevention rather than cure, and operating them correctly.